Character consistency: keep a clear identity brief across images and video.

Published by ClapGen · Updated 25 October 2026

Character consistency means deciding which visible traits should remain stable while a pose, scene or action changes. This guide helps you organize references and review drift; it does not promise an automatic identity lock. The public release currently uses simulated requests. Live generation and paid subscriptions are unavailable.

1. Separate fixed identity from scene choices

Write down the traits you want to preserve: facial geometry, apparent age, hair silhouette, skin or species detail and distinctive features. Decide separately whether clothing, accessories, pose and setting may change for the next shot.

For example, a fictional adult courier might keep short black curls, a square jaw and a small silver ear stud across a station scene and a street scene. If the yellow coat is also part of the identity, record that choice instead of leaving wardrobe changes ambiguous.

This is a planning example. A descriptive name alone does not make the model remember the same person across independent requests.

2. Choose an approved reference set

Use references that agree about the same identity. A clear portrait can establish facial details, while an approved full-body view can clarify proportions and clothing. Add another angle when it supplies useful evidence rather than a conflicting appearance.

Label the intended role of each image in your own brief. For example: image 1 establishes identity; image 2 is another view of the same character; image 3 supplies the coat. Do not assume a new face in a clothing reference should replace the approved character.

Keep rejected variations out of the approved set. More images are not automatically better when they disagree about age, face, hair or outfit.

3. Understand the ClapGen character sheet

AI Influencer Studio requests one horizontal image with a close portrait on the left and the same fully clothed character from head to shoe soles on the right, on a white background. Review both halves before treating that image as an approved reference.

In Prompt mode, explain the numbered reference roles and the details that should remain unchanged. Current limits allow up to 16 reference images and 2,600 characters of user text. Appearance-based Create mode uses its own selection and reference controls.

The workspace prepares a character-image brief. It does not provide a documented permanent identity-lock control or a custom model-training workflow.

4. Change one scene decision at a time

A controlled scene brief says which reference establishes identity and which part of the scene changes. Example: Keep the adult courier's face, short curls, ear stud and yellow coat from the approved reference. Change only the setting to a quiet station entrance in soft daylight.

If you also change the pose, outfit, camera angle and lighting dramatically, it becomes harder to see which decision caused a mismatch. Keep notes for each variation and compare against the approved reference rather than the most recent unreviewed image.

For work in the general Image Studio, choose a model that accepts the needed references. Reference count and supported controls remain model-specific.

Prepare reference-guided image requests

5. Prepare the character for video

A two-view sheet is useful for communicating identity, but it is not automatically a suitable first frame for a single-person scene. Prepare a single-view shot image or use a compatible reference workflow that expresses the role of the character image.

Decide whether you are inventing movement from an image or using a recorded source performance. Those are different video inputs. Keep the identity brief with each shot and check that the action does not hide the traits you need to review.

A brief can ask for continuity; it cannot guarantee exact facial preservation through a turn, an occlusion or a complex interaction.

Diagnose drift with a continuity checklist

If the face changes, compare facial geometry and apparent age against the approved identity reference. Check whether another image introduced a different face or whether the prompt described contradictory features.

If clothing changes, say whether the garment is fixed or intentionally replaced and identify the correct clothing reference. If the body changes, compare the full-body proportions and the crop used as evidence.

For video, check identity at the beginning, during the key action and at the end. For several shots, check the same traits in every shot rather than judging each image in isolation.

Identity: facial shape, hair silhouette, apparent age and distinctive visible features.
Wardrobe: agreed colors, layers, footwear and accessories.
Body and contact: proportions, hands, feet and interaction with objects.
Continuity: which details are fixed and which changes are intentional.

Review permissions and the limits of the method

Use fictional characters or appropriately authorized likenesses. Possessing a reference image does not by itself grant permission to impersonate a real person, imply an endorsement or use another party's protected material.

Reference-based preparation can make a creative request clearer, but the current demo does not establish how a live result will perform. Review every future output before publication, and do not present a generated character as proof of a real event or a real person's participation.